Work
Neiman Marcus: CUSP
Created, designed, and implemented the branding of all assets from store signage and shopping bags, to website development and customer emails for the stand-alone Contemporary department of Neiman Marcus.
DESIGN: Peter Flaherty CD: Peter Flaherty AD: Pam Lor
Neiman Marcus: Men's
Creative lead on all category-related digital assets for the online Men’s Department of Neiman Marcus. Developed and designed lookbooks, editorial emails, and marketing campaigns while also creating accompanying assets for exclusive initiatives and designer collaborations.
DESIGN: Peter Flaherty CD: Leticia Gantt AD: Carlos Lopez
Horchow
Oversaw the company’s rebranding for print & online. By concentrating on utilizing the classic aesthetic of the brand but with a modern update, it highlighted not only the depth of product, but also exclusive designer collaborations to create a cohesive customer experience.
AD: Trey Hoffman DESIGN: Peter Flaherty CD: Peter Flaherty
Horchow NOW
Lead the successful brand initiative from idea conception to design execution for online & print that developed a fresh way to merchandise product across platforms to reach a younger demographic.
DESIGN: Peter Flaherty CD: Peter Flaherty AD: Trey Hoffman
Neiman Marcus: Holiday
Drove the creative initiatives for yearly holiday campaigns working with artists and illustrators to create a seamless customer experience on the Neiman Marcus website during peak months.
Fashion Brands
Design work from various projects ranging from website design to video editing and marketing assets for specific brands like Bergdorf Goodman, Michael Kors, and Juicy Couture.
DESIGN: Peter Flaherty
Branding Identities
Created full branding assets from product packaging, to business cards and website development for a range of companies to create cohesive messaging across their platforms. Businesses include Yamaha, CleanicalSolutions, Personal Stylist Darlys Michaelis, The Mill Café, and more.
Freelance Design
Design work from various projects ranging from watch apps to UI/UX Filters, website landing pages and marketing assets for brands such as Sally Beauty, FortyFiveTen, The TOT & Homecourt.
